AI SEO guides
Short answers to the questions business owners ask about AI SEO. Each guide links the official documentation and, where we have it, our own data from Australian business websites.
- What is AI SEO? AI SEO gets a business found in Google and named in AI answers from ChatGPT, Gemini, Perplexity and AI Overviews. What it covers and how it differs.
- AI SEO vs SEO: what changes and what doesn't AI answer engines still rely on crawling and search indexes, so most SEO still applies. Here is what changes for AI answers and what stays the same.
- How much does AI SEO cost? AI SEO is priced on the work your site needs: technical fixes, structured data, new pages and monthly measurement. What drives the price, and what to ask.
- Does your business need an llms.txt file? What llms.txt is, what Google says about it, and what we found when we checked hundreds of Australian business websites for one. Most were auto-generated.
- LocalBusiness structured data: what it is and how to add it LocalBusiness structured data tells search engines your business name, address and hours. Most local sites we checked lack it. How to add it properly.
- Which SEO agencies offer the best AI SEO services? There is no independent ranking of AI SEO agencies. Seven checks to run on any agency, from past results and AI crawlers to reporting, based on Google's advice.
- How do the top AI SEO services compare? AI SEO services come in five types: a one-off check, agency work, tracking software, content tools and training. What each delivers and who it suits.
- Which AI SEO services work best for D2C brands? For D2C brands, AI SEO starts with product data: structured data and feeds for Google and ChatGPT shopping, crawl access, clear product pages and real reviews.
- How does generative engine optimisation work? Generative engines search, read a handful of pages and write one answer with citations. How each step works, and what GEO changes at each one.
- Does generative engine optimisation work? What the research found The 2023 GEO paper tested nine ways to rewrite pages for AI answers. Quotes, statistics and citations helped; keyword stuffing hurt. What it means for you.
- How do you check if ChatGPT or Gemini mentions your business? AI answers vary from one ask to the next, so one check proves little. A simple, repeatable way to see whether AI tools name your business and cite your site.
- AEO vs GEO vs AI SEO: what's the difference? AEO, GEO and AI SEO are three names for overlapping work. Where each term came from, what each one stresses, and why the methods are mostly the same.
- How do you write a page that answer engines quote? Answer engines quote pages that answer the question in the first sentences. How to structure a service page, an FAQ and a guide so they get quoted.
- Does FAQ schema still help with answer engine optimisation? Google stopped showing FAQ rich results for most sites in 2023. FAQPage markup does no harm, but the answers on the page matter more than the markup.
For how we work with businesses, see AI SEO services.